Top Dollar, Short Market Time – Results!
How do we achieve this?
You know how much you want to get for your home sale, but the truth is that the market determines how much your home is worth. Buyers are looking for the best value. Statistics consistently show the longer your house sits on the market waiting for an offer, the less you’re going to get for it. Preparation and pricing your home correctly are key to getting your home sold. Helen will use current active listings and comparable sold homes in your area to work with you on creating an attractive price point that buyers will be drawn to. Her average list to sale ratio is 96%, proving her goal is to get you top dollar in the shortest amount of time, every time!
First Impressions Matter
You never get a second chance to make that all important first impression. You need to get the competitive edge in today’s market. A well-staged home can net you 7% more than the average sale according to several studies. You may love your décor, but that doesn’t mean it will appeal to potential buyers. With almost 2,000 homes sold by Helen, you can trust her expertise and advice for staging, repairs and photographing your house to get the buyers in the door. The impression a buyer gets viewing and walking through your house is every bit as important of a strategy as pricing.
Buyers are online. In fact, 90% of all home buyers start their search online. Most people start looking at what we call the big 3; Zillow, Trulia and Realtor.com, so we start there. However, we don’t stop anywhere near that. We will feature your house on both this site as well as Chicagolandexclusivehomes.com, a site we’ve developed that brings hundreds of buyers to view your listing. Included are professional photography, virtual video tours, drone photography, interactive 3D tours and more. Exposure is key, and by the time we are done exposing the listings of your house, you’ll be on over 130+ sites! People can’t buy your home if they can’t find it, and the more potential buyers, the greater your odds of selling for top dollar becomes.
Social Media Marketing
To find buyers, you have to go where buyers are. That means social media. Since more than one billion people are on Facebook and there are over 313 million active Twitter users, social media is the place to be. That’s why our proactive marketing strategy includes Facebook, Twitter, Google +, YouTube, Linked In, Pinterest and more. We continue along these lines into our newsletter and e-marketing campaigns with thousands of subscribers. By listing with us, those thousands of people will see your home, resulting in word of mouth, sharing, and a greater opportunity to find the perfect buyer.
Many agents feel that print marketing is the old, antiquated way of marketing your home. We believe that any opportunity to get your home sold is worth pursuing. We spend thousands of dollars in print marketing and direct mail to get your house the most exposure possible. Our direct mail campaigns reach hundreds of homes and we advertise in several local publications. We believe that creating both a local and national buzz about your property will generate the best results. You never know where the perfect buyer will come from, so the best way to find them is to reach as many people as possible.
Frequently who you know makes a big impact on what you are trying to do. By immersing ourselves in our communities and staying abreast of the local market, we can provide a strong personalized benefit to our buyers and sellers. As top market leaders we keep up with community news, comparable properties and market conditions, making us the local experts. In fact, we have many buyers and agents calling us for new listings coming soon. Our buyer’s specialists focus on finding dream homes, so in many cases we have a buyer just waiting for your home to hit the market. Word of mouth travels fast, so we use this as another tool to help you reach your real estate goals.
Technology and Communication
We love technology, and believe that in order to succeed in today’s digitally driven world you have to stay on top of all the modern trends and advances. Our company is paperless, wireless and embraces top-of-the-line systems to make communication easy and efficient. From our state-of-the-art offices to our electronic contracting, we are always working to make your part in the process easier. In fact, the electronic signing procedure allows you to sign contracts from your tablet, computer, smartphone and more. We have also built a personalized communication platform, so each client can easily see what steps are being taken to sell their home. However, most clients prefer to contact us directly via phone, email, text and more!
Most people find negotiations difficult. Whether you are timid, emotional or stubborn this part of the process can be overwhelming. It takes skill, attention to detail and savvy to create a smooth, successful transaction that all parties can agree on. Helen is a fiercely experienced negotiator with over 1,500+ successful deals under her belt. In fact, some may argue that getting you the best deal possible is her greatest strength. With Helen in your corner, you know that you’ll be represented by a strong fighter who has your best interests in mind.
Expert knowledge, comprehensive marketing and fierce negotiating gets you the most money in the shortest amount of time. In short, selling with Helen Oliveri Real Estate is Your Best Move!
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