HALIFAX, Jan. 6 /CNW/ – TxT2Look Inc. is a Halifax based mobile marketing company focused on building mobile marketing applications using SMS (short messaging service). Today it announced the launch of its new text messaging advertising application for the Canadian real estate market. The TxT2Look real estate application enables agents selling residential and commercial properties to tap into the marketing opportunities associated with the phenomenal growth in text messaging as an advertising channel.

TxT2Look’s technology and mobile marketing service, available 24/7, responds automatically to requests for detailed property information from potential buyers. The agent simply adds a sign rider with a property identification code and a short code to their For Sale sign. The cell phone user sends a text message such as “prop123″ to the advertised code “25665″ and within seconds TxT2Look delivers detailed property information to their cell phone. The agent controls the information in the download which can include prices, features, direct web links to photos as well as agent contact information.

“We’re very excited to introduce this advertising medium to the Canadian real estate market, particularly now when the industry is looking for a boost in these tough economic times. What makes our service so attractive is that it benefits Realtors, sellers and potential buyers. Realtors who embrace the TxT2Look technology can reduce advertising costs, build a qualified data base of interested buyers, capture solid leads, and manage their property marketing campaigns more effectively” says John Gallinaugh, Sales & Marketing Director, TxT2Look. “Especially during a downturn in the economy and Canadian housing market, agents need to make full use of every possible innovation to help sell more properties. As well, buyers today want immediacy, they want basic information without necessarily having a conversation with the agent first.

Text messaging allows information to be shared instantly in a very personal and appreciative manner.”

SMS (text messaging) is currently the fastest form of communication and it is quickly becoming the preferred method of communicating especially with 25 – 44 year olds. Its immediacy and ability to deliver instant information provides Realtors with a new and improved way to reach their target market.

TxT2Look’s technology improves the agent’s control over the buying cycle by using text alerts to encourage the buyer to take action. Once the “conversation” is established with the buyer, agents can use text messaging to arrange a showing, or to announce open house viewings, a price reduction, or a new property in the same neighborhood.

Gallinaugh continued, “The TxT2Look Real Estate SMS technology will provide significant advantages to those who embrace it. Cell phones outsell computers four to one and Canadians now send over 1.6 billion text messages per month averaging 54.1 million text messages each day. We want to help Realtors capitalize on the marketing benefits of SMS technology and the phenomenal growth it is experiencing. Going forward our TxT2Look mobile marketing tools can also be applied to many different industry sectors including automobile, retail, entertainment, and sport.”

TxT2look has confirmed a number of agreements with national real estate agencies which will roll out the service to local agents and brokers in the coming weeks. Realtors can integrate text messaging as part of their marketing campaigns in just minutes through an easy to use sign-up process on the TxT2Look website at www.txt2look.com and choose from a monthly listing plan that fits best with their existing marketing needs. TxT2Look’s application is fully scalable to meet the demands of both small and large Brokers.

This entry was posted on Tuesday, January 6th, 2009 at 9:00 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.